Stafford
Men’s Private Brand
Client: JCPenney
Scope: Team Lead / Branding / ID System / Brand Book / Packaging
Established since 1981, Stafford is all things tailored even including, topcoats, pajamas, footwear, and accessories.
Brand hierarchy and communication is key for the customer. Packaging is all-important as the silent seller, so when appropriate, we shout as LOUD as we can.
Shown: dress shirt placard printed on plastic for durability
In-store display shows dress shirt placards, collar bands, size stickers, and woven labels.
Super Stafford!
Super shirts & suits in Stafford have been around since the ‘80s. Testing has shown men shoppers are loyal and do not like it when they can't find their favorite shirt or suit. The goal here is to keep it looking current, yet timelessly classic. The icons on packaging have proven to increase sales.
Shown: woven label inside suit jacket
Performance Travel Suiting
Due to the pandemic, we can’t travel today like we use to. However, men need to look business-ready even if it’s on a zoom call, where they want to be comfortable too. Here’s how to tell about all the goods, on a label and hangtag or two.
Shown: corrugated cardboard shelf unit
Data Protection Wallets
Goal of this wallet project was to let customers know that these wallets contain a built-in RFID shield while staying within the brand guidelines.
Shown: wallet tin with printed ribbon
